Wanderlust: Alfa Romeo Stelvio now with new Instagram-inspired ‘filter windows’ gives drivers sensation of travelling through Italian beauty spots

Wanderlust: Alfa Romeo Stelvio now with new Instagram-inspired ‘filter windows’ gives drivers sensation of travelling through Italian beauty spots

- World-first allows Alfa Romeo Stelvio drivers to experience the colour and beauty of Italy from their own car

- Cutting-edge electrochromic glass alters perception of the outside world

- Italian engineers studied iconic locations to accurately replicate the ambient hues and temperatures

- Nuova Luce® technology can be activated through Alfa Romeo Stelvio infotainment screen

Drivers of the Alfa Romeo Stelvio will still be able to enjoy a taste of travel this year thanks to an Instagram-inspired filter window technology that ‘transports’ drivers and passengers to some of Italy’s most iconic and beautiful locations.

With Brits currently unable to travel abroad, the world first technology offers a glimpse of what holidaymakers have been missing over the last 12 months.

Available from today, the technology will also be a standard feature on all new Stelvio models purchased throughout the period that Brits are unable to travel abroad.

The ingenious feature, Nuova Luce® — or New Light — can simply be activated via the car’s infotainment system, through a dedicated widget.

Once initiated, the driver or front-seat passenger can choose a filter to be applied to the front and passenger windows using ground-breaking electrochromic glass technology.

Instantly the filters replace the flat light and dreary weather they are likely experiencing through the car’s windows with one of the five vibrant, life-affirming ambiances almost teleporting drivers and passengers to a place previously reserved for those fortunate enough to be in Italy.

The five filters are inspired by some of the most well-known Italian locations sought after by UK tourists. They are:

- ‘Roma’ — sunset hues with soft yellows and reds

- ‘Milano’ — the bright, crisp light of the Duomo

- ‘Torino’ — a peachy pallet, invoking the ancient architecture

- ‘Como’ — the rich blues and greens of sunlit water

- ‘Cinque Terre’ — the bold, high contrast colours of the Amalfi Coast

These filters weren’t just concocted behind an Alfa Romeo engineer’s desk. Its Ambient Lighting Team spent three weeks at each beauty spot using state-of-the-art lighting technology to ensure an accurate match between the filters and the colours of the locations.

“Nuova Luce® is an evolution of the widely available auto-dimming mirror technology,” said Head of Ambient Lighting Phil Terre, who led the special project.

“We know people up and down the country are desperate to go overseas. We’re hopeful that while it’s no replacement for the real thing, this world first technology brings a taste of Italy to the UK for Stelvio drivers.”

To find out more about the Nuova Luce® technology visit www.alfaromeo.co.uk.

--

--

--

Chief Human at gaukmedia.com I’m literally buzzing with ideas!

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

@techvitamin 2.6: Lauren Woodman, CEO of NetHope

This episode is mostly about doing great work in difficult places for people who really need help. Fundamentally that's what Lauren Woodman and her NetHope team do. It's not about speech recognition, AI (yet), or your wifi fridge telling you via OCR that your milk is about to sour.

The importance of digital twins for telecommunications and utilities

A New Cheaper Pro XDR Display Is Almost Here

Did Apple Just Screw It with Videos This Time? Or Not?

Multicopter vs Fixed-Wing: Which One Can Deliver Pizzas Better?

Major New P2E Partnerships and Investments for humanDAO

Ouranos Shards : the Future of Ouranos

Broadening Digital Opportunity for Our Communities

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Paul Tranter

Paul Tranter

Chief Human at gaukmedia.com I’m literally buzzing with ideas!

More from Medium

Final ChainLog Project Meeting

It’s Time To Fairly Compensate Songwriters

T.I.M. (Timely Independence Machine)

Advanced Air Mobility Takes Flight With New Partnership