Virtual bespoke configuration: The New Mulliner Visualiser

Paul Tranter
2 min readFeb 23, 2021
Virtual bespoke configuration: The New Mulliner Visualiser

- New Mulliner Visualiser enables bespoke requests to be commissioned virtually via new retailer digital application
- Interior and exterior features and optional content can be configured and viewed with specialists remotely
- Mulliner Visualiser now includes extended Mulliner paint palette
- Exclusive colours extend Bentley paint palette by 26 colours, showcasing solids, metallics, pearlescents and satins
- Piano painted veneers bring exterior colours inside the cabin

With the introduction of the Bentley Mulliner Visualiser, it is now easier for customers to work with their retailer remotely to fulfil their personal commissioning requirements.

The Bentley Mulliner Visualiser is a digital application that allows customers to view images of bespoke hide, veneer and stitching options tailored by them — and ultimately to envision their own bespoke Bentley. Working with the retailer or Bentley’s own Mulliner designers, customers are able to configure up to three different colours to create their own interior design.

The digital application guides the customer, via their retailer, through the process and produces images of the final design in real time, providing feedback and confidence that their personalised design matches their vision and is part of the same on-screen experience.

The Mulliner Visualiser also allows customers to create or match a bespoke main hide colour and provides a reference code that can be sent directly to the craftspeople of Bentley Mulliner.

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Paul Tranter
Paul Tranter

Written by Paul Tranter

Chief Human at gaukmedia.com I’m literally buzzing with ideas!

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