The new BMW 7 Series

Paul Tranter
12 min readApr 21, 2022

- Striking styling incorporating BMW’s evolved design language — Luxurious new interior design with innovative comfort features — Cutting-edge digital experience with new BMW Theatre Screen and BMW Interaction Bar — Automatic opening of front and rear doors available for the first time on 7 Series — Flexible architecture delivers plug-in electrification to every model sold in the UK — Launching with fully-electric BMW i7 xDrive60, with BMW 750e xDrive and BMW M760e xDrive plug-in hybrid models to follow in 2023 — Choice of Excellence and M Sport tim, offered exclusively in long-wheelbase formWith the new BMW 7 series, the latest generation of the brand’s flagship saloon, BMW is set to redefine the luxury segment with new levels of electrification, sustainability and digitalisation. The new BMW 7 Series represents a significant step up from its renowned predecessor, with an innovative specification designed to deliver incredible driving pleasure, unsurpassed long-distance comfort and a cutting-edge digital experience.Beneath a graceful exterior that fuses striking modern style with the practicality and imposing nature of a premium saloon, the new BMW 7 Series introduces an advanced drivetrain that — for the first time — brings plug-in electrification to every model sold in the UK.Available exclusively in long-wheelbase form in either M Sport or Excellence specification, the new BMW 7 Series range comprises models from both the BMW i and BMW M brands. Launching later this year with the pure electric i7 xDrive60, the plug-in hybrid 750e xDrive and M760e xDrive are set to follow in spring 2023. The dedicated M Performance model will deliver 571hp, combining the searing performance characteristics of a BMW M model with efficiency-enhancing plug-in hybrid technology. BMW i7 M70 xDrive, the future flagship model, will follow later in 2023.Naturally, the new BMW 7 Series complements its state-of-the-art drivetrain with a blend of luxurious interior design and an astonishing entertainment experience. Innovative features such as the unique 31.3-inch 8K BMW Theatre Screen, the multi-sensory vehicle experience BMW iDrive with the latest generation of BMW Operating System 8, plus the new BMW Curved Display and BMW Interaction Bar, highlight the progressive saloon’s character.Like its predecessors, the new BMW 7 Series will be built at BMW Group Plant Dingolfing. Sustainability is a key consideration, with all electricity for the production of the new BMW 7 Series coming from renewable sources, while use of recycled and sustainable materials in the car has been significantly increased.The new fully-electric BMW i7 xDrive60 is priced from £107,400 RRP, with the first UK deliveries expected to commence from December 2022.Exterior design. A new dimension in presence, expressive power and exclusivity The front of the new BMW 7 Series, with the combination of the illuminated BMW kidney grille and two-piece split headlight units, gives the brand’s flagship model a highly distinctive presence. The front-end design, developed specifically for BMW’s luxury models, enables clear differentiation from the brand’s other models.The BMW i7 uses accents in BMW i Blue to advertise its segment-leading sustainability qualities. On all other variants except the BMW M760e xDrive, the exhaust tailpipes are integrated out of sight into the rear apron.Familiar proportions with maximised comfort in the rear seats. The new BMW 7 Series has grown by 130mm in length to 5,391mm, by 48mm in width to 1,950mm and by 51mm in height to 1,544mm. Its wheelbase is now 5mm longer at 3,215mm, which further enhances seating comfort in the rear. The headroom in the interior of the new BMW 7 Series has also been noticeably improved.New front end focuses on the distinctive headlight signature; illuminated BMW kidney grille Iconic Glow and BMW crystal headlights Iconic Glow At the front of the new BMW 7 Series, the brand’s hallmark twin circular headlights and BMW kidney grille have been newly interpreted. The light functions are divided into two separate areas, with the more prominent upper elements cut from exclusive crystal glass as an option. The new BMW 7 Series comes as standard with Adaptive LED Headlights including cornering light, plus matrix high beam and the BMW Selective Beam non-dazzling high beam assistant.The extremely slim strip of lights set higher up in the front end brings together the daytime driving lights, sidelights and turn indicators. The optional BMW crystal headlights Iconic Glow create an all-new light effect unmatched by any other car. Here, crystals from Swarovski –arranged in L-shapes and each backlit by 14 LED units — perform the role of sidelights and daytime driving lights, with the crystals reflecting the light in a multitude of facets even when they are off. At night, 22 LED units light up the crystals from behind and team up with the kidney grille’s contour lighting to create an unmistakable light graphic. Two LED elements below the crystals provide the striking daytime driving light signature, integrate the turn indicator, and increase the sparkle of the crystals in each function and colour.The BMW crystal headlights Iconic Glow also lay on a visually expressive Welcome and Goodbye Scenario. When the customer approaches their car, first the illuminated surround of the BMW kidney grille is activated (standard on Excellence and M Sport models), followed by the enhanced sparkle of the BMW crystal headlights. Then the standard-fit dynamic light carpet is revealed. LED lights integrated into the door sills project four graphics, one after the other, onto the ground just outside the doors of the new BMW 7 Series. This welcome display continues in the interior as part of a neatly composed choreography that enhances the luxury-infused digital experience.Eye-catching rear end with precise contours The slim and elegant LED rear light units extend well into the car’s flanks. The “L” shape familiar from many other BMW models is formed by an integrated chrome strip and the rear light bars positioned below it. The braking light and turn indicator light are generated by two slim strips below the main rear lights.BMW i7 with subtle points to top-level sustainability The all-electric BMW i7 features distinctive design accents to highlight its fully-electric status, with its kidney grille sporting the BMW i sub-brand logo. The horizontal bar in the lower air intake, the decorative elements in the side skirts and rear apron, and the surrounds of the BMW logo at the front and rear all come in BMW i Blue as standard.BMW M760e xDrive model with high-impact visuals The M-specific front apron of the BMW M760e xDrive includes a three-section lower air intake. The side intakes, like the low-beam and high-beam headlights, are set deep into the front apron, which ensures the visual focus is centred squarely on the daytime driving light units and the BMW kidney grille. The indented sweep running down the centre of the bonnet extends into the upper section of the bumper and frames the BMW logo. The side skirts and rear apron also have an M-specific design. The optional Chrome Line for the exterior includes chrome elements for the side skirts and the otherwise high-gloss Black surrounds for the side windows. Other features designed to enhance the sense of exclusive sportiness are 21-inch M light-alloy wheels, M logos on the front side panels and illuminated door sill cover strips bearing the M logo, while a discreet M rear spoiler in body colour can be added as an option.Also available is the M Sport Pro package, which additionally brings 21-inch M aerodynamic wheels in a dark shade, BMW M High-gloss Shadow Line with extended features including the BMW kidney grille, a black M rear spoiler, an M Sport braking system with black-painted callipers, and seat belts with contrast stitching in the colours of BMW M GmbH.The BMW M models’ kidney grilles will carry an M logo against a black background. Other features will include aerodynamically optimised M exterior mirrors, 21-inch M light-alloy wheels, the blue brake callipers included as part of the M Sport braking system and a model-specific trim element with M logo next to the air breathers. The BMW M760e xDrive will additionally come with two pairs of trapezoidal twin exhaust tailpipes integrated along with a diffuser into the rear apron.Bold exterior colours, exclusive new BMW Individual two-tone paint finish One non-metallic and nine metallic colour shades can be ordered for the paintwork of the new BMW 7 Series’ body. Also available are four BMW Individual paint finishes, with further BMW Individual paint finishes set to follow at a later stage. A new addition to the spectrum of colours for series-produced cars is a BMW Individual two-tone paint finish. Two colours are offered for the section of the body above the shoulderline, while five shades are available for the lower section. A precisely drawn coach line separates the two colours.BMW 7 Series models in Excellence trim are fitted as standard with 19-inch light-alloy wheels, while M Sport models feature 20-inch light-alloy wheels as standard. A range of alternative design 19–21-inch light-alloys are available in the options programme. The BMW M760e xDrive will feature 21-inch M light-alloy wheels as standard. Original BMW M Performance Accessories range also contains 22-inch M light-alloy wheels.Interior and equipment: Exceptional comfort with an innovative feel-good ambience With the BMW Curved Display fully digital screen grouping, additional My Modes, the BMW Interaction Bar and the newly designed gear selector, the cockpit represents an invitation to enjoy concentrated driving pleasure. The lounge-like atmosphere in the second row of seats is elevated to extraordinary heights both by the extra spaciousness on offer and, most prominently, by innovations like the BMW Theatre Screen and upgraded comfort seats with optional reclining function.Unmatched in-car entertainment with BMW Theatre Screen and Amazon Fire TV. One of the main highlights of the equipment options available for the new BMW 7 Series is the BMW Theatre Screen with Amazon Fire TV built-in. This includes a 31.3" 8K touchscreen display with Bowers & Wilkins surround sound system with optional in-seat exciters, built-in touch screen remotes in the door panels (BMW Touch Command), and an automated rear shade system that closes when the BMW Theatre Screen is turned on.Wide variety of content. The BMW Theatre Screen with Fire TV built-in lets passengers enjoy content up to 4K/UHD from popular apps (subscriptions may be required). Stream videos, play games, listen to music, get information, and watch downloaded programs — all while on the road.All entertainment in one place. Fire TV brings together the content customers value most in one place by combining popular streaming originals, live sports, and news into a single experience that they can search, browse, and filter.The BMW Theatre Screen spreads out horizontally across virtually the full width of the interior and extends down from the headliner to the front seat backrests. It folds into the ceiling to be out of the way when not in use, and can be moved closer or further from the rear passengers to put it within arm’s reach for touch controls or to manoeuvre it to the preferred viewing distance. Audio can be enjoyed through the vehicle’s Bowers & Wilkins speakers or by connecting up to two pairs of Bluetooth headphones with independent volume controls.The BMW Theatre Screen is revealed to the accompaniment of a sound composition created exclusively for this purpose as part of the collaboration between the BMW Group and renowned film score composer and Academy Award winner Hans Zimmer. As the Theatre Screen moves into position, the sunblinds for the side windows, rear window and panoramic glass sunroof are closed and the ambient lighting in the rear compartment is dimmed. The sequence unfolds to a choreography developed with a sharp eye for detail, bringing all the functions and digital content together into an all-encompassing user experience.Unique sound experience with 4D audio system and new BMW IconicSounds Electric The optional Bowers & Wilkins Diamond Surround Sound System sets new standards in its segment not only with up to 36 speakers, of which four are integrated into the headliner, and amplifier output of 1,965 watts, but also in terms of sound quality. The advanced system also has a 4D audio function generated using exciters in the front and rear seat backrests. Their precise, magnetically controlled vibrations result in improved perception of bass frequencies.The audio system fitted as standard in the new BMW 7 Series already delivers a high-class sound experience. The Bowers & Wilkins Surround Sound System features a seven-band equalizer and up to 18 speakers. Its amplifier output is 655 watts.Whatever entertainment programme is being enjoyed, BMW i7 customers will be greeted by another unmistakeable sound experience in the form of BMW IconicSounds Electric. Pressing the Start/Stop button sparks an acoustic accompaniment that is again the result of the collaboration between the BMW Group and Hans Zimmer. If desired, a drive sound delivers authentic audio feedback to every movement of the accelerator. The character of the sound alters according to the vehicle setting chosen with the My Modes button.Progressive cockpit design with BMW Curved Display and BMW Interaction Bar Like the entertainment experience in the rear compartment, the driver-focused cockpit design in the new BMW 7 Series has been re-interpreted in a progressive style. Digitalisation enables the number of buttons, switches and controls in the cockpit to be significantly reduced. Standard specification includes an interior trim strip in Fine-wood Oak Mirror Finish trim for the instrument panel. This provides an elegant stage for the BMW Curved Display. The fully digital screen grouping consists of a 12.3-inch information display behind the steering wheel and a control display with a screen diagonal of 14.9 inches. Arranged beneath a shared glass surface, the displays are directed ergonomically towards the driver, making the already intuitive touch control even more straightforward.The BMW Interaction Bar makes its debut as a new kind of control/operation and design element. This functional unit, which boasts a crystalline surface structure and visually interesting backlighting, extends from below the trim strip across the full width of the instrument panel and well into the door panel trim. It houses touch-sensitive control panels for adjusting the ventilation and climate control, activating the hazard warning lights and opening the glove compartment. The light design of the BMW Interaction Bar takes its cues from the colour world of the My Mode setting currently selected and can also be set as desired by the user.The BMW Interaction Bar further evolves driver and vehicle interaction. It combines function control, ambient lighting and the ability to adjust its decorative appearance as desired into one fully integrated component. Entry into and exit from the car are accompanied by a welcome/goodbye production incorporating lights on the BMW Interaction Bar. And it also shows the driver and front passenger via the Safe Exit function when it is safe to get out. From the ambient lighting menu the driver can decide which events the BMW Interaction Bar reacts to with dynamic light animations, e.g. incoming phone calls. The BMW Intelligent Personal Assistant can also appear on the BMW Interaction Bar in an artistic glow.New design for the steering wheel and gear selector The newly designed steering wheel has two spokes and a flat-bottomed rim. Its control panels contain rocker switches and scroll wheels as well as buttons offering haptic feedback when pressed. In the BMW M and M Sport models, the optimised functionality of the wheel combines with a classical three-spoke design.An exquisitely designed control panel on the centre console hosts the iDrive Controller, Start/Stop button, volume control for the audio system and buttons to control vehicle functions. Also positioned here are the My Modes buttons, which replace the Driving Experience Control switch, and the newly designed gear selector.Interior surfaces and door trim imbued with modern elegance Like the trim strip on the instrument panel, the surfaces of the centre console come in Fine-wood Oak Mirror Finish as standard. The options list includes Ash Grain Grey metallic open-pored matt fine-wood trim, the Carbon Fibre with Silver Threads variant and BMW Individual interior surfaces in Ash Flowing Grey open-pored fine wood. M Sport versions and BMW M models are also offered with Fineline Black fine-wood trim with metal effect and M Signature.A digital control unit is integrated into the rear door trim. This 5.5-inch colour display with touchscreen functionality allows passengers to select their choice of entertainment programme, the image display and the volume when using the BMW Theatre Screen. Added to which, operating the audio system, climate control functions, seat adjustment settings, ambient lighting and rear sunblinds is all extremely user-friendly.Multifunction seats as standard, Executive Lounge optionally available The newly developed comfort seats that are standard in the new BMW 7 Series offer wider seat surfaces than the outgoing model, as well as extensive electric adjustment, seat heating and lumbar support for the driver and front passenger; these are adjustable via the door-mounted controls or the relevant menu in the iDrive control/operation system. The optional Front Comfort Pack further enhances the luxurious experience for front seat occupants, integrating active seat ventilation with optimised cooling and a massage function with nine programs which provides for a noticeably increased vitalising and relaxation effect. The optional Travel & Comfort System includes features such as a mount for attaching tablets.Multifunction seats, active seat ventilation and a massage function are also available for the rear compartment.The Executive Lounge option, which is offered as part of the Executive Pack, brings unbeatable seating comfort to the rear compartment. It includes a reclining function with integrated leg rest for the space behind the front passenger seat, plus an optional quilted and heated armrest with high-quality glass insert and integrated smartphone tray for inductive charging. Coordinated adjustment of the backrest angle and backrest upper section angle, forward/back position and seat surface tilt enables an extremely comfortable reclining position. A torso angle of 42.5° can be achieved between the seat surface and backrest, which sets the benchmark in this segment. Added to which, individually adjustable neck cushions and significantly increased headroom compared with the outgoing model also enhance travelling comfort.Also unique is the design principle for the leg rest, which allows passengers to perfect a relaxed resting position. Here, the calf support fixed directly to the seat surface without a gap teams up with a heel rest extending out from the back of the front passenger seat.

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