Kincsem appoints CALLUM for Hyper-car design brief

New digital luxury brand Kincsem has appointed CALLUM, led by Ian Callum CBE, recently named GQ’s Car Designer of the Year, to deliver the design of an all-new electrified hyper-car.

Kincsem is digital-first in every facet and truly without constraint. Hungarian founder Tibor Bak’s vision is to fuse the world’s best talent with the latest technology to develop beautifully designed, high performance products. From finance, agile manufacturing and A.I. design the brand is pioneering the integration of digital at every aspect. Bak is bringing all of his considerable industrial experience and skill to innovate new and previously untapped partnerships and methodologies to deliver the brand’s diverse product portfolio, of which the Hyper-GT is the first launch.

“The story of Kincsem the horse is the inspiration behind the brand; the ethos behind her training was pioneering and as a result, her achievements remain unsurpassed. Our pioneering approach to digital technology allows us to create without constraints and place the individual at the centre of the design process. Our customers will experience new levels of dynamic personalisation that has never before been possible,” comments Tibor Bak.“The Kincsem Hyper-GT, designed by Ian Callum, will bring together new modes of digital integration into development, design, manufacture and ownership.