Facebook Messenger And Chat bots Are Revolutionising How Businesses Reach Out to Customers in 2020

Chat bots have come a very long way in recent months. Marching into popular culture, research shows that millennials now choose messaging apps as their first choice for communication. This vast, rapidly growing space has huge potential for brands to engage in.

With Facebook reporting over 1.3 billion users on Messenger and 2.3 billion users across their network, Messenger is now bigger than Facebook itself.

Facebook is the biggest player in chat and with the acquisition of WhatsApp and Instagram, it is reported that the company see it as their future. For companies looking to engage new and existing customers, Messenger looks set become the biggest marketing channel in the next five years.

And it’s just getting started. Messenger alone boasts over 300,000 chat bots which actually translates to a very small percentage of business using Facebook. The challenge appears to be figuring out how to become part of the conversation in a valuable way.

This is something specialist chat bot messenger marketing agency The Creative Robots is making headway with.

Chat bots were initially developed to provide information faster and more accurately than humans in customer service environments…