Paul Tranter

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Driving Down Memory Lane

Driving Down Memory Lane

NEW SURVEY FOR TOP GEAR HIGHLIGHTS THE FAMILY ‘MOTORING MEMORIES’ THAT COULD SOON BE LOST TO HISTORY

Classic in-car ‘I-Spy’ style games, parents bickering over directions and children’s cries of ‘are we there yet’ are now all part of a bygone age of motoring according to a new study

- Survey into the history of family car travel identifies the motoring experiences that younger generations will never encounter
- Research reveals six in ten (63%) adults aged 40 and over cherish childhood memories of family outings by car
- 60% say the most honest and heartfelt chats with family take place in the car
- Study marks the launch of a new series of hit BBC One motoring show Top Gear on Sunday 14th March
- First episode sees presenters Paddy McGuinness, Freddie Flintoff and Chris Harris drive their old family cars as they reminisce about their childhood motoring memories

Mum and Dad bickering over maps and directions, playing ‘I Spy’ style car games with the kids and using wire coat hangers for replacement aerials are now all part of a bygone age of motoring according to a new survey released today.

The research for Top Gear into family car travel over the last 40 years reveals a seismic change between generations and identifies the in-car travel experiences that could soon be consigned to the history books.

Tuning in the car stereo, picking up hitchhikers and the plaintive cries of ‘are we there yet?’ from listless children are

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