CUPRA starts production of the Formentor e-HYBRID

- CUPRA’s second plug-in hybrid model enters production and will arrive at UK retailers in March
- The CUPRA Formentor e-HYBRID 204PS and 245PS versions start production run that will reach 100 units per day
- Electrified version of CUPRA’s flagship SUV coupe balances performance and efficiency
- Order books for the Formentor e-HYBRID 245PS are open at www.cupraofficial.com

CUPRA has today started production of the new Formentor e-HYBRID, ahead of its arrival in the UK in March.

CUPRA, which is introducing two variants of the plug-in hybrid Formentor SUV coupe — the first car uniquely developed and designed for the brand will reach a daily production of 100 units within the first few weeks.

Order books are open for the high-powered e-HYBRID 245PS, starting from £38,625 OTR RRP, while the 204PS version will be available to order in the coming weeks.

2021 sees CUPRA add Formentor to its plug-in hybrid line-up, alongside CUPRA Leon (and Leon Estate) e-HYBRID, which will be joined later in the year by el-Born, the brand’s first all-electric model.

CUPRA and SEAT President, Wayne Griffiths commented: “The CUPRA Formentor e-HYBRID represents the essence of the brand and will be key to doubling sales volume compared to 2020. Our goal is for the Formentor to represent 50% of CUPRA sales in 2021, half of which will be plug-in hybrid versions.

“Electric hybrid sales in Europe amounted to 11.9% of total sales in 2020, up from 5.7% in 2019.