CUPRA celebrates its third anniversary and starts a new era with the CUPRA Born

- CUPRA celebrates its third anniversary with business update, new models and partnerships
- Wayne Griffiths: “In 2021 we aim to double last year’s sales volume”
- ‘Born’ confirmed as the name for CUPRA’s first all-electric model, due in 2021
- World premiere of the Formentor VZ5 — the ultimate expression of performance thanks for a five-cylinder engine

CUPRA is charging into a new era of transformation that perfectly combines electrification and performance, starting with plug-in hybrid variants of existing models and continues with its first ever all-electric model, the CUPRA Born.

CUPRA President Wayne Griffiths kicked off the event by stating: “CUPRA has surprised everyone in these three years and has even continued to grow during the pandemic. These great results make us optimistic to push harder in 2021; this year we’re looking to double the sales volume of 2020 and reach a mix of 10 per cent of the company’s total volume.”

Since its creation in 2018, CUPRA has exceeded all expectations by selling 65,000 units and growing at a double-digit rate. Following the launch of a new product range, CUPRA has accelerated its growth and in January 2021 became the fastest growing brand as well as achieved its second consecutive monthly sales record.

This success was driven by the introduction the Formentor, the first vehicle designed by CUPRA, for CUPRA.