8 + Bonus Esoteric Growth Hacks to Supercharge Your Website or Blog | Pinterest
6. Pinterest: The Subtle Art of Visual Content Leverage
Pinterest isn’t just another social media platform; it’s a visual search engine with immense potential for driving targeted traffic. In fact during my research for this article I found that many content creators cited Pinterest as their best driver of traffic. I’ve certainly seen consistent views in the tens of thousands for a number of pins over many, many months.
Here’s how to tap into its deeper capabilities:
- Content Multiplication Principle
For each blog post, create a minimum of 5–7 distinct pin designs. This isn’t about quantity, but about capturing different visual preferences and search intents. Analyze which designs resonate most with your audience and iterate accordingly. - Keyword Alchemy
Craft descriptions that seamlessly blend natural language with strategic keywords. Dive deep into Pinterest’s search suggestions to uncover long-tail keywords that your competitors might be overlooking. Your goal is to align your content with the user’s search journey. - Board Ecosystem Development
Think of your boards as interconnected ecosystems. Create a hierarchy of boards, from broad topics to highly specific niches. This structure not only aids in organization but also in capturing a wider range of search queries. - Group Board Infiltration Strategy
Don’t just join group boards; become an invaluable contributor. Share a mix of your content and curated pins from others. Build relationships with board owners and other contributors. This long-term approach can lead to collaborative opportunities and expanded reach. - Idea Pins as Micro-Content Hubs
Utilize Idea Pins to create multi-layered content experiences. Break down complex blog posts into digestible segments, each building upon the last. Include actionable tips, visual guides, and compelling calls-to-action that guide users back to your blog. - Temporal Pinning Patterns
Analyze your Pinterest analytics to identify peak engagement times. Develop a pinning schedule that aligns with these patterns, but avoid rigid automation. Incorporate real-time pinning during trending events or discussions in your niche. - Visual SEO Optimization
Beyond keywords, focus on visual SEO. Use high-contrast images, legible fonts, and color schemes that stand out in Pinterest’s feed. Incorporate your blog’s branding subtly to build visual recognition over time. - Content Lifecycle Management
Implement a system for regularly refreshing and repinning older content. Update pins with new designs, tweak descriptions based on current trends, and repin to relevant boards. This keeps your content in circulation without appearing spammy. - Cross-Platform Content Synergy
Develop a strategy that integrates your Pinterest content with other platforms. Use Pinterest as a visual complement to your blog posts, YouTube videos, or podcast episodes. This creates a cohesive content experience across multiple touchpoints. - Engagement Depth Metrics
Look beyond surface-level metrics like repins and likes. Focus on engagement depth — how long users interact with your pins, click-through rates to your blog, and the quality of traffic (bounce rates, time on site) from Pinterest.
By implementing these strategies, you’re cultivating a visual ecosystem that continually drives targeted traffic to your blog. It’s about playing the long game, understanding the platform’s nuances, and creating content that resonates on a deeper level with your audience.
The true power of Pinterest lies in its ability to connect visual inspiration with actionable content. Your goal is to be the bridge between what users are searching for and the valuable content you provide on your blog.
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